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Speeches

Seminars and Workshop Topics Available
and Ready-to-Go

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Speeches

A. Staying Motivated Admidst Change

Even as budgets shrink and staff is reduced, people are expected to do more with less—and stay motivated in the process. In a funny, entertaining speech, Jane suggests ways to harness creativity and improve productivity even during the uncertainty and stress of changing times. Contact Jane directly for more information.
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B. Dream Big

Big accomplishments start with big dreams—and an understanding of core issues. Dr. Salk, for instance, didn’t set out to create a more powerful iron lung to help polio sufferers—he set out to create a vaccine to prevent the disease. Do you want to invent the best laundry detergent—or do you want to keep clothes cleaner longer? By analyzing success stories with the STARS model: Situation ▪ Tactics ▪ Action ▪ Results ▪ Synthesis, Jane show how dazzling outcomes start with lofty expectations. Contact Jane directly for more information.


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C. Creating Value: Competing on Service

In all of marketing, there are only two ways organizations can differentiate themselves from their competition: quality and price. If you don’t want to lower prices, you must increase quality. In most industries, that means enhancing service. Hear engaging and off-beat success stories about creative thinkers who grew their businesses by redefining customer service. Contact Jane directly for more information.


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D. Putting First What Matters Most

When values and imperatives are out of whack, it’s hard to manage conflicting priorities well. Using a fun personality and values quiz, attendees recognize themselves in the situations Jane describes and share in the excitement as they hear how other people succeeded in transforming their lives and businesses. Contact Jane directly for more information.


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E. Mystery and Crime!

See Jane's Josie Prescott: An Antiques Mystery Series' site for information on these topics:

  • Finding Stolen Art
  • A Detective Takes on the Nazis
  • Killer Antiques
  • The Politics of Stolen Art
  • Topics related to Jane's Josie Prescott Antiques Mysteries


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F. You name it!

You give Jane the title on any aspect of business communications or personal development and she'll write the speech. WOW your group with pertinent, research-based, and inspirational content delivered by one of the most professional and motivational speakers working today. Contact Jane directly for more information.


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Seminars and Workshop Topics Available and Ready-to-Go

I. Graphic Design

A. The Basics of Brilliant Design

This is a foundational design course. Topics include Communications Tools, Layout Design, Text Design and Readability, and Creative Design (including ten shortcuts to creative design).

This program has also been offered under the title The Essentials of Great Design. Most often delivered as a full-day seminar, it' can be expanded or contracted.

Click here to learn about Jane's book How to Create High Impact Designs or her video How to Create Eye-Catching Brochures, Newsletters, Ads, Reports, and Everything Else You Want People to Read. Click here to request a no-obligation agenda and outline!

B. Advanced Design for Non-Design Professionals

This freshly researched curriculum targets the non-professionally trained designers who have desktop publishing capabilities and are ready to move on to the next step. Topics include It's All About Response (the fourteen elements of response are defined and analyzed), How to Create an Identity (including developing an identity program and logo design), and Which Image Do You Want (there are only two: how to look conservative without looking boring and how to look trendy without going over the top).

This is a full-day program, but each topic can stand alone as a one- to three- hour unit. (See C and D below.) Click here to request a no-obligation agenda and outline!

C. How to Create an Identity

This is a topic break-out — see B. above. Click here to request a no-obligation agenda and outline!

D. How to Look Conservative (but not boring) or Trendy (without going over the top)

This is a topic break-out — see B. above. Click here to request a no-obligation agenda and outline!

E. Designing Direct Mail Formats that Get Results

This one- to three-hour topic compares and contrasts different direct mail formats. A three-dimensional model is created as qualities such as Retention, Impact on Decision-making Speed, etc. are analyzed. Click here to request a no-obligation agenda and outline!

F. How to Design Ads that Pull

This full day program can be developed as all writing or all design in orientation, or as a combination of both. Click here to request a no-obligation agenda and outline!


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II. Writing, Grammar, and Proofreading

A. Writing for the Web

Based on Jane's most recent book, Business Writing for Results, this seminar highlights the differences in writing for the Web and helps attendees master the new medium. Understanding the differences in writing for the Web helps attendees master the new medium. Interactivity, data chunks, creating urgency, and working within a non-linear thinking model provide the framework for this hands-on, practical workshop. ( See V.F below) Click here to request a no-obligation agenda and outline!

B. Business Writing for Results

Using dozens of interactive exercises, this full-day workshop teaches attendees how to get their thoughts in order, overcome writer's block, organize the document, get a draft down on paper, revise it, edit it, and polish it. (Dozens of tools are taught that make the writing process simple — a twenty-step writing model is created.) Supported by the reader-friendly, easy-to-use book, Business Writing for Results, Jane guarantees that everyone's writing will get better — and in less time then they thought possible! Click here to request a no-obligation agenda and outline!  

C. How to Write, Edit & Design a Newsletter

A full-day program, this seminar focuses on the medium most likely to be read when it's done well. From managing the process to distributing the printed piece (or sending the electronic one), this seminar covers everything you need to know in order to succeed.

Each of the three sections (writing, editing, or designing) can be delivered independently in one- to three-hour units.

Click here to learn about Jane's books and videos, including How to Create High-Impact DesignHow to Create Highly Informative and Professional Newsletters, and Business Writing for Results. Click here to request a no-obligation agenda and outline!

D. Direct Mail Copywriting

This one- to three-hour workshop uses exercises to teach the principles of directive copywriting. From a listing of the twenty-four most powerful words in English which should be used often and repeatedly, to a three-step method for fail-proof headline writing, attendees see their words spring alive. Jane's book, Business Writing for Results, provides scores of valuable, proven, specific writing tips. Click here to request a no-obligation agenda and outline!

E. Proofreading for Perfection

This lively full-day program makes the dry subject of grammar fun. The nuts and bolts of grammar, punctuation, word usage, capitalization, spelling, and more are made pleasurable through fun exercises. (Really — this is one of Jane's best selling and most loved seminars!) Attendees will be able to easily remind themselves of the most important rules with Jane's newest book, the easy-to-read and easy-to-use  Business Writing for Results. Click here to request a no-obligation agenda and outline!

 


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III. Successful Meeting Management

A. Facilitating Effective Meetings

From a half-day to three days, including telephone-and video-conference tips and strategies, this seminar covers all aspects of successful facilitation from structuring your presentation to creating agendas, controlling time and the flow of information, follow-up strategies, and working with new technology. Click here to request a no-obligation agenda and outline!

B. Creating Proposals that Win New Business

In a half-day to two days, attendees master the three components of winning new business: creating compelling Power Point decks, producing persuasive leave-behinds (or handouts), and delivering engaging verbal presentations. Participants learn and practice tried and true strategies -- and persuade others to their points of view. ( See Communication Topics below) (See Presentation Skills below) Click here to request a no-obligation agenda and outline!

 


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IV. Time Management Strategies for Professionals

A. Time Management Strategies for Professionals

This full-day personal and /or Professional development workshop encourages attendees to evaluate their own priorities and life values (or their company's) so they can use time productively — in a way that's meaningful to them (or their company). Assessments and exercises show attendees how to interact more productively with others, quickly sort through work and responsibilities to identify the most important, become more organized and efficient, and better manage stress.

This program can be adapted as a one- to three-hour workshop. It has also been marketed successfully under the title How to Become the Person You've Always Dreamed You Could Be. The titles Time Management Strategies for _________ (your group's specific job title here) and Putting First What Matters Most are also effective. Click here to request a no-obligation agenda and outline!

 


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V. Marketing

A. How to Create Successful Promotional Materials

Get a 360° view of your challenge: the 4 Ps of marketing, the product life cycle, and your prospects and customers—you and your team will be able to plan successful promotions using Jane’s 3-D matrix. Your promotional materials will serve as the bridge between your objective and your prospects’ needs and wants. Highly interactive, featuring customized examples, case studies, and exercises, this two-day, highly interactive seminar is the opportunity for your team to work together to create meaningful, effective promotions. See IA, IIC, IID, V, VID. Click here see the outline!

B. Create a Winning Marketing Plan

The basics of marketing are explained and detailed. A three-dimensional model is created showing how the four stages of a product (or business), introduction, growth, maturity, and decline, relate to the four "P's" of marketing, product, price, place (distribution channels), and promotion.

This is a one- to three-hour program. Click here to request a no-obligation agenda and outline!

C. Fundamentals of Direct Mail Marketing

This full-day program covers three broad areas: how to develop a compelling offer, which format is appropriate to mail, and how to select viable lists. Each of these three topics can stand alone as a one- to three-hour topic.

The Offer unit focuses on benefits and how to develop creative, niche, and/or unique benefits. The Format unit compares and contrasts readers' behavior when confronted with various media (brochures, sales letters, catalogues, newsletters, and so on). The List unit examines responder vs. compiled lists, and offers a checklist for list selection. Click here to request a no-obligation agenda outline!

D. Analysis and Improvement of Direct Mail Marketing

This full-day program includes topics on copywriting, testing, modifying offers, segmentation, and other more sophisticated direct mail approaches. Several of these topics are available as one- to three-hour units. Click here to request a no-obligation agenda and outline!

E. Strategic Marketing: How to Plan to Get Results

Hands-on, this three-hour workshop helps attendees think through their marketing goals and options as they develop a working plan. This seminar takes the Create a Winning Marketing Plan seminar (see B, above), and by introducing series of exercises, makes it interactive. Click here to request a no-obligation agenda and outline!

F. Strategic Web Content Development: How to Select, Structure, and Create Relevant Content

In 1 to 2 days, attendees learn to develop content to suit your readers' information needs. Learn to use data chunks, create a site map, create strategic alliances, add links, encourage interactivity, and write for the new medium. Hands-on and highly interactive, you'll increase you're Website's appeal and increase response. (See II A, above.) Click here to request a no-obligation agenda and outline!

G. Marketing Service-driven Organizations

More than 80 percent of organizations are service-providers, not manufacturers, yet most companies, government agencies, universities, and not-for-profits don't create marketing strategies specifically focused on a service imperative. In this new one-to two-day workshop (adaptable as an inspirational break-out session of from 45 minutes to three hours), attendees learn everything they need to know to effectively market intangibles, enhance customer service (See VIII below), and create loyalty programs that drive revenue. This seminar is appropriate for both traditional service providers and those manufacturers who want to better market service.  Click here to request a no-obligation agenda and outline.

 


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VI. Communications

A. Assertive Communication Skills

Highly interactive, this three-hour program uses exercises to (1) clarify the difference between aggressive and assertive behavior, (2) enable delegates to identify how assertive or non-assertive they currently are, (3) learn how to modify their behavior to better achieve individual objectives, and (4) demonstrate the power of assertive communications by witnessing successful outcomes. Click here to request a no-obligation agenda and outline!

B. How to Listen and Really Hear

In one to two hours, attendees learn the active listening approach. Using exercises, the difference between listening and hearing is demonstrated. Click here to request a no-obligation agenda and outline!

C. How to Get Your Point Across in Person and in Print

This full-day program easily divides into two components. The first half day is devoted to developing your message — knowing what you want to say and getting it into print; the second component reviews presentation skills. Click here to request a no-obligation agenda and outline!

D. How to Create a Winning Presentation

This half-day program explains the steps involved in developing and delivering an effective presentation. The focus is on the attendee's skills, not the production of slides or graphics. (See C above.) Click here to request a no-obligation agenda and outline!

E. Winning Presentation Skills For People Afraid of Public Speaking

This half-day program takes the regular presentation skill program (see D above) and introduces some stress management techniques (see F below) to help people overcome this — the number one fear. Click here to request a no-obligation agenda and outline!

F. Stress Management

This one to three-hour interactive workshop uses assessments and exercises to help people identify their own level of stress, and begin to develop strategies to improve. Click here to request a no-obligation agenda and outline!

G. Influence Management (also called Persuasion Skills)

In this one- to two-day interactive workshop, participants learn to deliver get results without authority. They'll be able to adapt three key persuasion strategies (direct, indirect, collaborative) while applying the principles of ROI to frame persuasive arguments. They'll take away a communications tool-box filled with all the tactics they need to build consensus, collaborate, and improve team performance — and they'll be able to use the tools right away! See Personality Style and Team Dynamics, X, below. Click here to request a no-obligation agenda and outline!

 


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VII. Presentation Skills

A. Professional Presentation Skills

In this highly interactive two-to-three day workshop, attendees discover how to deliver persuasive, engaging presentations. Each attendee will deliver three presentations which will be video-taped. With the comprehensive workbook as a guide (and serving as an on-going reference), attendees learn to structure and organize content logically. They'll master the all important "set-up," learn to use sign-posting to hold their listeners' attention, and maintain their focus on the "next-step." Improvement requires a frank understanding of flaws, so attendees are critiqued on their appearance and ability to connect with the audience. They'll know if they maintain eye-contact, say "um" or "ah," and whether they're able to handle tough questions. One-on-one critiques enhance the value of the critiques. Click here to request a no-obligation agenda and outline!

B. Successful Video-Conference Facilitation (and How to Manage a Telephone Conference Call)

In an interactive workshop, attendees learn to deliver persuasive, engaging presentations via a video-conference or on a telephone conference call. Supported by a comprehensive workbook that attendees report they refer to again and again, this program reflects the changing dynamic in business — fewer people are traveling. Attendees learn how to structure a meeting that satisfies both on-site and distant participants' needs by employing interactivity, data chunks, and flexible procedures. The role of the facilitator is discussed, and challenges (such as handling difficult questions) are reviewed. Click here to request a no-obligation agenda and outline!

C. Presentations with Pizzazz: An Overview

The anatomy of an excellent presentation is detailed. Attendees learn the different kinds of presentations (information vs. education vs. persuasion), and how to develop compelling content for each. Strategies are provided for overcoming fear and nervousness. This half- to one-day program enables attendees to determine their strengths and weaknesses, and creates an understanding of the learning the complex skill set which leads to delivering winning presentations. Click here to request a no-obligation agenda and outline!

D. How to Get Your Point Across in Person and in Print

This full-day program easily divides into two components. The first half day is devoted to developing your message — knowing what you want to say and getting it into print; the second component reviews presentation skills. Click here to request a no-obligation agenda and outline!

E. How to Create a Winning Presentation

This half-day program explains the steps involved in developing and delivering an effective presentation. The focus is on the attendee's skills, not the production of slides or graphics. (See C above.) Click here to request a no-obligation agenda and outline!

F. Winning Presentation Skills For People Afraid of Public Speaking

This half-day program takes the regular presentation skill program (see C above) and introduces some stress management techniques (see F under "Communications") to help people overcome this — the number one fear. Click here to request a no-obligation agenda and outline!

 


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VIII. Customer Service

A basic customer service program is available as a full day or shorter program. This also be modified to include specific skills such as letter writing or telephone customer service programs. Advanced skills such as diffusing anger and dealing with difficult people can also be covered. Are you a service-provider? See Marketing Service-driven Organizations, V. G, above.  Click here to request a no-obligation agenda and outline!

 


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IX. Accounts Receivable

This full day program has been successfully marketed as Strategies and Tactics to Collect Accounts Receivable, Using the Telephone to Collect Your Overdue Bills, and Jane's newest update: Accounts Receivable for the Twentieth Century — Apply the Principles of Customer Service and Collect More of Your Overdue Bills. Click here to request a no-obligation agenda and outline!

 


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X. Team Dynamics

Increasing team productivity and overall morale, Jane's unique two- to four-hour interactive workshop called "Personality Style and Team Dynamics" uses a fun assessment and a customized case study to drive home the points leading to exciting AHA! moments. It makes for a great breakout session or an inspiring unit in an off-site team meeting. See Influence Management/Persuasion Skills, VI. G, above.    Click here to request a no-obligation agenda and outline!

 


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XI. Writing and Delivering Constructive Feedback

A. Writing Constructive Feedback

This half- to one-day seminar helps attendees acquire the know-how and hands-on experience to write effective constructive feedback quickly and well. Using pre-designed, customized scenarios, attendees read a short situation synopsis and the employee’s self-evaluation, and write a response.—and they receive personalized, on-the-spot feedback! Participants take away a valuable, comprehensive guide to the best words and phrases to use or avoid when describing behavior in 16 categories—a key to writing positive and future-focused feedback. (See II. BClick here to request a no-obligation agenda and outline!

B. Delivering Constructive Feedback

This half- to one-day seminar equips attendees with the communication and presentation skills they need to deliver feedback in a positive, constructive manner. From creating an environment likely to foster productive conversations to listening for unspoken messages and from handling difficult interactions with calm and tact to refocusing conversations, this seminar offers specific, practical, and proven strategies to successfully affect change. (See III. A, VI. B, VI. G, and X) Click here to request a no-obligation agenda and outline!  

 


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XII. Other

A. Any personal or professional development topic can be custom created, or any above topic can be custom combined to suit.

B. All above topics can be tailored or customized to suit. Click here to request a no-obligation agenda and outline!