Understand How to Reach Your Readers and Connect with Like-minded Authors on TikTok.

Whether you’re penning heart-stopping thrillers, exploring new worlds in sci-fi and fantasy, or sharing personal journeys through memoirs, TikTok offers immense potential to amplify your narrative and connect with readers across the globe.

TikTok isn’t just for Gen Z, dance enthusiasts, or fashion influencers. It is a rich, varied community waiting to be tapped by storytellers eager to leave their mark.

In our upcoming FREE discussion, Jess Zafarris will discuss:

  • Navigating TikTok’s dynamic ecosystem to find your unique niche and voice, and make genuine connections with your audience.
  • Crafting engaging content that goes beyond the conventional,  transforming your literary works and author journey into captivating TikTok stories.
  • TikTok’s effectiveness as a tool for authors of all genres and generations to reach a diverse, global audience.
  • Practical, actionable strategies that you can immediately apply to start sharing your stories, growing your community of readers, and building buzz around your books.

A live Q&A session follows the main presentation.

Know someone who might enjoy this discussion? Please share this page with them and help this community grow!

    An Author’s Guide to TikTok with Special Guest, the BookTok & AuthorTok Queen and Author, Jess Zafarris

    During my upcoming FREE one-hour discussion with Jess Zafarris, you’ll learn how you can use TikTok to grow your online presence, engage a broader audience, and breathe life into your stories in ways you never imagined.

    Don’t think that TikTok is the platform for you? Jess’s experience and tips might just change your mind.

    An event flyer with a vibrant yellow ornamental border featuring an announcement for a free online discussion titled 'An Author's Guide to TikTok with Special Guest, the BookTok & AuthorTok Queen and Author, Jess Zafarris'. The event is hosted by Jane K. Cleland on June 15, 2024, at 1 p.m. Eastern. Two images are included: the top photo shows Jane Cleland, a smiling woman with blonde hair, and the lower photo shows Jess Zafarris, a woman with short brown hair. Also displayed are two book covers authored by Jess Zafarris: 'Words from Hell', with a red ornate background and 'Once Upon a Word: A Word-Origin Dictionary for Kids', in an orange and yellow color scheme with playful illustrations.

    Join us at our FREE virtual discussion:

    Saturday, June 15 at 1 p.m. Eastern

    Reserve your spot at this FREE virtual workshop. I’ll send you the access details shortly before the event!

    Jess Zafarris is the author of Words from Hell and Once Upon a Word: A Word-Origin Dictionary for Kids, and an educational social media creator who focuses on etymology and word history-focused deep dives and explanations. She has emceed major events including Social Media Week and Brandweek and moderated sessions at dozens of large-scale advertising, publishing, and design events.

    She is also an award-winning innovator of digital journalism, audience engagement, and marketing solutions and a prolific online and print writer, having served as Audience Engagement Director at Adweek and Executive Director of Marketing & Communications for Gotham Ghostwriters. Before that, she served as Content Strategist and Digital Content Director for Writer’s Digest and Script. She has organically and exponentially grown social media audiences and engagement at Adweek, Writer’s Digest, HOW, and PRINT, notably boosting Adweek’s TikTok following from 2,000 to 120,000 in less than 6 months.

    Her 11 years of experience in digital and print content direction and marketing also include such roles as editor-in-chief of HOW magazine and online content director of HOW and PRINT magazines, as well as writing for Jane Friedman’s publishing newsletter The Hot Sheet, The Denver Business Journal, ABC News, and The Memphis Commercial Appeal.

    When she’s not changing the game for journalists and marketers, she’s blowing the minds of word enthusiasts on TikTok @jesszafarris, and via her blog UselessEtymology.com.

    Jane K Cleland is the author of the Agatha Award-winning Mastering Plot Twists and Mastering Suspense, Structure & Plot, from Writer’s Digest Books, now Penguin Putnam Random House, and the multiple award-winning and IMBA-bestselling Josie Prescott Antiques mysteries, from St. Martin’s Minotaur. Her short fiction has been published by Alfred Hitchcock Mystery Magazine.

    She is also a contributing editor for Writer’s Digest magazine and the chair of the Black Orchid Novella Award sponsored by the Wolfe Pack and Alfred Hitchcock Mystery Magazine.

    Disclosure of Material Connection: Some of the links on the page above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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